inSPIRE Black Louisville Magazine’s readership demographic varies, but it primarily consists of individuals who identify as Black or have an interest in Black culture, experiences, and perspectives.

Here are the magazine’s key demographic characteristics:

Ethnicity: inSPIRE Black Louisville Magazine’s primary demographic readers are individuals who identify as Black or African American. However, the magazine’s readership extends beyond this group, as various ethnic groups increase interest in Black culture and lifestyle.

Age: The magazine’s content is designed to engage readers across different age groups, from Young Adults to Generations of all ages. inSPIRE Black Louisville is a general interest publication designed to attract as many Black Readers in all key demographics as possible. We attract the 28-65 demographic based on the wide variety of editorial content.

Gender: The readership gender includes both males, females, and other gender identities.

Geographic location: inSPIRE Black Louisville Magazines are free, and can be picked up at CVS, Valu Markets, U of L Health locations, U of L Belknap Campus Cultural Center, Simmons College, small black businesses, churches, and advertisers’ locations.

Interests and Lifestyle: Our readers have a shared interest in positive representations of Black culture, fashion, beauty, health and wellness, entertainment, relationships, community issues, entrepreneurship, personal development, and other aspects of a well-rounded lifestyle.

• 24% of the Louisville Metro population of 1.1M is Black (264,000)
• Gender: 60% Female/ 33% Male/ 7% LGBTQ
• Age: 28-65 (Median 36)
• Household Income: $65,000 and up
• Ethnicity: 85% Black / 15% Others
• Online Audience: 10,000 Projected

It’s important to note that these demographics are generalizations, because of the newness of the publication, and the specified target audience and demographics may vary based on each editorial vision and goals.